Plexara
Display & Video 360
- Catalog
- Display & Video 360 API v4
- Operations indexed
- 178
- Access
- Read and write
Plexara connects an assistant to both. With 178 operations in the structure API alone, the assistant searches by intent: it asks for the insertion orders under an advertiser and gets the matching call, what it needs, and what comes back.
Endpoint surface
What the assistant can reach
| Area | Operations | Covers |
|---|---|---|
| Advertisers and campaigns | Advertisers, their campaigns, budgets, flight dates, goals, and an advertiser audit. | |
| Insertion orders and line items | Budget segments, pacing, bid strategy, and status for every order and line item. | |
| Creatives and assets | Creatives with their review status, and the assets they are built from. | |
| Targeting | The targeting options assigned at advertiser, insertion order, and line item level. | |
| Partners | The partner accounts an advertiser sits under. | |
| Media | Upload and download of media files. | |
| Reporting (Bid Manager API v2) | 7 | Create a report query, run it, poll the report, and collect the finished file. |
Example questions
Questions an assistant can answer
- Which campaigns are active this month, and what budget remains on each?
- Which line items are paused or behind pace?
- What targeting is applied to the spring campaign's line items?
- Which creatives are still waiting on review?
- What were impressions, clicks, and spend by line item last week?
- Did site sessions from paid media rise in the weeks this campaign ran?
Knowledge pages
The knowledge on this connection
A knowledge page attached to the connection records which accounts are yours and how the two Google APIs divide the work.
1
Your partner and advertiser ids
Most list operations require a partner id or an advertiser id. The page holds both, so the assistant never asks for them and never guesses.
2
Structure in one API, figures in the other
Campaigns, orders, and line items come from the Display & Video 360 API. Impressions, clicks, and cost come from Bid Manager. The page routes each question to the right one.
3
A report is four steps
Create the query, run it, poll until the report is done, then collect the file from the download link it returns. The page records the sequence, and Plexara follows the link and saves the file.
4
Read structure; leave buys to the buying team
The API can create and edit every level of a buy. The page states that assistants read, and the role rules limit the connection to read operations.
Combinations
Works with
A campaign, from spend to gift. Did the spring membership campaign work, and which channel carried it?
The full index of APIs in production is on the API connections page.
Plexara is not affiliated with or endorsed by Google. Google is a trademark of its owner.
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API connections
The APIs already in service, and the questions that use more than one of them in a single session.